The Mission Behind the App
By Laura Joutsen, Founder
2025
Nudgess began with a simple observation I kept making as a grade school PE teacher. Every day I saw how deeply screens shape the lives of children, teens, and even adults. Many of my students spent 5–11 hours a day on their phones, and I watched how it affected their concentration, creativity, and even their ability to choose activities beyond scrolling. Research shows the same patterns, excessive screen time disrupts sleep, reduces focus, and weakens learning outcomes.
As a teacher, I could not ignore what I was seeing. Young people were moving less, feeling less motivated, and becoming increasingly passive. Many were not just physically limited by long stretches on screens, they were mentally tired, less imaginative, and less able to engage with the world around them. I noticed adults facing similar challenges too.
I wanted to create something that would not punish screen time but bring balance back, something that would encourage movement, curiosity, and healthier daily rhythms.
That is where Nudgess was born.
Nudgess transforms everyday movement into earned screen time, helping families build better habits together. Instead of restricting kids, Nudgess empowers them, every step unlocks minutes for their favorite apps. In Nudgess, movement becomes a key, not a punishment.
The goal is simple, to help people become more active and creative again, and to rediscover life beyond the screen.
I believe that when we move more, we think more clearly, feel better, and live more fully. Nudgess is my way of helping families and communities take back control of their time, one step at a time.
Laura Joutsen,
Master of Sport Sciences (LitM),
Founder of Nudgess